nike

nike shares have lost about 76% of their value over the past five years.

the company’s market value has fallen from around $264 billion to roughly $57 billion.

the main reasons seem to be a flawed direct to consumer strategy, a lack of innovation, the rise of competitors like hoka and on running, weakness in china, and heavy discounting caused by excess inventory.

management has admitted to some of those strategic mistakes and is trying to rebuild relationships with traditional wholesale partners, put more emphasis on product innovation, and clean up inventory.

the problem is that the market seems to expect the recovery to take a long time.

personally, my reason for moving away from nike is much simpler: comfort, design issues, and declining product quality.

the last four pairs i bought all had problems.

when a company this big is selling shoes that literally squeak with every step, something has gone seriously wrong.