nike is one of those brands that still feels unstoppable until you actually look at the numbers.
its stock is hovering near a 13 year low. revenue dropped almost 10% in 2025 and barely grew in 2026. meanwhile, annual net profit went from $5.7 billion in 2024 to just $3.1 billion in 2026.
and competition isn't getting any easier.
kind of crazy that one of the most recognizable brands on earth is struggling this much.
turns out having one of the most iconic logos in history doesn't guarantee you'll keep winning.
what does nike mean to you?
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