threads is what happened when people wanted twitter without twitter.
meta launched it in 2023 as a text based social network connected to instagram, and it exploded almost immediately because millions of instagram users could join without starting from zero.
the interesting part is that threads wasn’t really inventing a new behavior. it was competing for an existing one: people wanting somewhere to post opinions, jokes, news, arguments, and random thoughts in public.
social networks rarely win just because the product is better. sometimes they win because they already have the people.
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