in the '80s and '90s, people more or less watched and listened to the same things. the next day, they would discuss and critique these in the office or at school, sharing their thoughts with friends. with the widespread adoption of social media, instead of a collective culture, a niche culture that only followers are aware of has started to emerge. someone might become famous somewhere, but you don't know who they are, right? yet, they have hundreds of thousands or maybe even millions of followers.
with the advent of artificial intelligence, this niche culture will be replaced by a completely "personalized culture." for example, think about spotify. yo…