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edward bernays

edward bernays was an american pioneer in the field of public relations and propaganda. he is considered the "father of public relations" and is known for his use of psychological and sociological techniques to influence the thoughts and actions of the public.

some of the concepts and impacts of edward bernays include:

the engineering of consent: bernays believed that by understanding the psychological and sociological factors that influence human behavior, it is possible to "engineer consent" among the public. he argued that by using techniques such as emotional appeals and creating a sense of social pressure, it is possible to shape public opinion and influence decision-making.

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