rayusa

(see: things that aren't swear words but somehow feel worse)

existentialism is basically the idea that you're born first and figure out who you are later.

you aren't given a purpose or a personality that's already set in stone. you build yourself through the choices you make.

and that's both the beautiful and terrifying part. there's no instruction manual, no predetermined path, and nobody else to blame for how you choose to live.

even the smallest decisions, like the ones you make while staring at your cold coffee, can shape who you become.

life doesn't come with a meaning. you have to create one yourself.

nike is one of those brands that still feels unstoppable until you actually look at the numbers.

its stock is hovering near a 13 year low. revenue dropped almost 10% in 2025 and barely grew in 2026. meanwhile, annual net profit went from $5.7 billion in 2024 to just $3.1 billion in 2026.

and competition isn't getting any easier.

kind of crazy that one of the most recognizable brands on earth is struggling this much.

turns out having one of the most iconic logos in history doesn't guarantee you'll keep winning.

the mona lisa literally gets fan mail. people have sent her love letters, poems, and even marriage proposals, and the louvre has a mailbox for them.

imagine being a 500 year old painting and still having a better dating life than most of us.

https://www.tesla.com/roadster

holy fuck... image

cancel culture often gets lumped together with “woke culture,” but they’re not really the same thing.

“woke” originally meant being alert to racial and social injustice. cancel culture is the social pressure part: boycotting, unfollowing, firing, dropping sponsorships, or trying to push someone out of public life. and it can come from basically any political direction.

adidas ended its hugely profitable yeezy partnership with kanye west after his antisemitic comments. bud light faced a massive conservative boycott after working with dylan mulvaney and eventually lost its spot as america’s top selling beer. target pulled some pride products after customer backlash and confrontations in stores.

carnegie was already a pretty controversial figure while he was alive.

some people saw him as the ultimate self made success story. poor immigrant, massive fortune, then libraries, universities, and philanthropy everywhere.

others saw a huge contradiction. he talked a lot about workers and fairness, but after the violent homestead strike, his image took a serious hit.

he also had direct access to presidents and powerful politicians, regularly writing to people like theodore roosevelt about trade, peace, and foreign policy.

kind of wild when you think about it. he never held office, but he was rich and influential enough to have conversations with the people running the country.

art is what happens when a person takes something that only existed inside them and gives it a form other people can experience.

a painting, a song, a building, a film, even an empty room can become art if it makes us notice, feel, or question something we probably would have ignored otherwise.

a movie about what happens when one ordinary person runs into institutions much bigger than himself.

the state, the church, money, bureaucracy, local power, all of them slowly become parts of the same machine.

what makes it hit so hard is that nobody needs to be a cartoon villain.

the system itself is enough.

the title could not be more appropriate.

sometimes the monster is not a person.

it is everything around you working exactly as designed. image

controversial take: if you would be embarrassed to do it in front of your partner, you probably already know what it is.

liking someone’s thirst traps is not automatically cheating.

"ai will probably most likely lead to the end of the world, but in the meantime, there'll be great companies." -business insider

sam altman, 2015

the blizzard of 1977 was basically buffalo getting attacked by snow that was already on the ground. lake erie had frozen over with a huge layer of powdery snow on top, then violent winds picked it up and blasted it into the city, creating near zero visibility and drifts over 20 feet high in some places. one of those rare disasters where the sky wasn’t even responsible for most of the snow. image
youtube

we have seen so many great brazilian players that he looks almost talentless by comparison.

some of the things he pulls off feel more like luck than skill, and his unusual physicality makes certain movements look more impressive than they really are. beyond that, there is very little elegance or football intelligence in his game.

he is simply very good at marketing himself.

you never meet anyone by accident. as jung said, there are no coincidences, only resonance.

the soul is like an invisible radio transmitter, constantly sending out signals. whatever frequency you vibrate at, you attract people who exist on that same frequency.

everyone who enters your life carries some kind of meaning. some brighten your day like a warm cup of coffee arriving at your door in the quiet of the morning. some irritate you like a nail driven into your skin, yet teach you how to remain standing. some pass by like silent shadows, barely noticed, only to spark a sudden realization in the middle of the night. others arrive like a bursting balloon, shaking you deeply but never leaving before awakening your strength.

years later, you realize that every lesson was the flower of a seed planted in your soul long ago.

there are no coincidences. every encounter is a perfect resonance between your frequency and the silent comedy, drama, and melody of the universe.