- 3 months, 2 weeks ago
edward bernays developed a number of techniques for manipulating public opinion through propaganda. some of the key techniques he used include:
emotional appeals: bernays believed that people are more likely to be influenced by emotional appeals than by rational arguments. he used techniques such as fear-mongering and creating a sense of urgency to appeal to people's emotions and motivate them to take action.
creating social pressure: bernays believed that people are more likely to conform to the opinions and actions of their peers. he used techniques such as creating "grassroots" movements and using celebrities as spokespeople to create a sense of social pressure and make peop…