user: the fisherman of halicarnassus - highlights

rhetoric (aristotle)

aristotle's rhetoric is a theory of communication that was developed by the ancient greek philosopher aristotle. it is based on the idea that effective communication requires understanding the audience, the speaker's goals, and the context in which the communication takes place.

there are three main elements of aristotle's rhetoric:

ethos: this refers to the credibility or character of the speaker. a speaker with a strong ethos is more likely to be trusted and believed by the audience.
pathos: this refers to the emotional appeal of the argument. a speaker who can appeal to the emotions of the audience is more likely to persuade them.
logos: this refers to the logical appeal of the argument. a s…